Sports Marketing Chapter 4 Vocabulary

Person, organization, or business that gives money or donates products and services to another person, organization or event in exchange for public recognition

the profit the sponsors earns from its support of an athlete or team

involves researching a target market to determine the specific items or services a small group of people will buy. (must know larger and smaller markets)

for smaller sponsors, these are niche markets whose participants are just as passionate about their sports (bass fishing/jumping rope)

Publicizing or advertising a product, service or event with the goal of selling it. It provides information to make consumer want the product.

contains four elements: personal selling, advertising, publicity and sales promotion.

in-person, face-to-face communication between a seller and a customer

paid communication between the product maker or seller and the audience or customer

Any free notice about a product, service, or event. Keeping your name, event or organization in public view through press releases, speeches, volunteer work, donations other than sponsorships, and letters to the editor

Includes any action or communication that will encourage a consumer to buy a product, usually short-term “specials”

A person’s public expression of approval or support for a product or service, a promotional tool, with limitations

A public dispute between sides holding opposing views