Speech 101 Ch. 11

When a speech makes use of "facts" which are inconclusive (i.e. they're debatable or not everyone agrees that they are true) (e.g. "is there life out there inspace?"; "what causes Alzheimer's disease?"; "why can't Johnny read?")

A speech that focuses on "what is better, right, or moral?"

Speeches designed to move people to action; "what should or should not be done?"

A power that affects a person or a course of events, usually indirectly

Any stimulation or inducement that leads to an act or belief

-a change process resulting mostly from shared, symbolic-thinking activity -attempt to influence how receivers choose or decide which information to process and respond to

Takes advantage of reason to persuade an audience

Plays upon an audience's feelings to persuade

Greek philosopher who influenced the speechmaking process

The 3 dimensions of attitude

behavior; speaker credibility or persuasion based on a person's behavior, past and present

cognitive

affective

A receiver's acceptance of or dispostion toward the source

Related to Aristotle's concepts of goodwill, good mroal character, and good sense--as these are perceived by receivers