Midterm Marketing Principles

___is defined as a social and mangerial process by which individuals and organizations obtain what they need and want through value creation.

___refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.

___are key building blocks for developing and managing customer relationships.

Henry Ford's philosphy was to perfect the Model-T so that its cost could be reducced further for increased consumer affordability. This reflects the ___.

The set of marketing tools a firm uses to implement its marketing strategy is called the ____.

___is defined as the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers

Through ___, many companies today are strengthening their connections to partners all along the channel, from raw materials to comonents to final products that are carried to final buyers.

The ultimate aim of customer relationship management is to produce___.

The rapid pace of___ has allowed companies to greatly expand their geographical market coverage, purchasing, and manufacturing.

Ben&Jerrys challenges all stakeholders, including employees, top management and even ice cream scoopers in their stores to include concern for indvidual and community welfare in their day-to-day decisions. ASctions by companies to do well by doing good reflects ____

____is the task of selecting an overall company strategy for long-run survival and growth.

Most portfolio analysis methods evaluate SBUs on two dimensions namely ___ and ____

Making more sales to current customers without changing a firls's product is______

The process of dividing a market into distinct groups of buyers with different needs, chacracteristics, or behaviors is called____

____involves evaluation each market segment's attractiveness and selection one or more segments to enter