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Cards In This Set
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Type of competition, economic regulations, and government regulations are all considered information about
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The business environment
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Effective marketing information
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Reduces the risk of decision making
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What is the first step a business usually takes in the process of gathering marketing information
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Indentify the types of information needed
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The most important performance measure for a company is
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To compare actual performance with expected or planeed performance
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Which of the following is not an external information source for a business
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An invoice recording the details of a recent sale made by the company
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Which MKIS element answers the question "which methods should be used to organize and study the information in order to make effective marketing decisions?"
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Analysis
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The first step in implementing a merketing research study is to
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Define the provlem
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Which of the following is an example of a closed ended question
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Rate this item on a scale of 1 to 10
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A caresfully designed and controlled situation in which all important factors are the same except the one being studied is called an
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Experiement
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What information is needed to develop and implement the marketing strategy
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Ihnput
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The information gathered should be used to improve marketing in this stage of the MKIS
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Decision making
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How and when the information should be used is the _____ stage of the MKIS
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Analysis
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How should the information gather be maintained so it is in a usable form and quicly accessible is the ______ stage of MKIS
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Storage
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The enduring pattern of emotions and behaviors that define an individual is known as
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Personality
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The history, beliefs, customs and traditions of a group are called
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Culture
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