Marketing Final Test 2 True or False Flashcards

To a marketer, the definition of a product includes intangibles as well as physical, tangible goods

The direct channel is used more often in business-to-business markets than in consumer markets

The goal of advertising is to change people's attitudes

A marketing cannel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination.

The only marketing mix component nonprofit organization do not use is price.

Kohl's department stores offers its corporate employees flexible work hours, work-at-home programs, on-site childcare, and travel benefits that reward quality performance. Kohl's approach illustrates internal marketing in action

Convenience is usually a factor when selecting a service provider as it is when selecting a product retailer

Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response

Even though the growth of the service sector worldwide has been sluggish in the past decade, the service sector now accounts for approximately three-fourths of the gross national product in the United States

Profits typically reach their peak during the maturity stage of the product life cycle

A broker that takes title and physical possession of the goods is called a merchant wholesaler

A marketer needs "buzz" to increase the success of the product diffusion process

Coupons are more likely to encourage repeat purchases by regular users than stimulate users than stimulate product trial by nonusers

All U.S. new product sales have an implied warranty

Innovators and laggards represent the beginning and end of the product diffusion process