Marketing Chapter 14

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Marketing Chapter 14


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the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
Supply Chain
a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the point of consumption, resulting in enhanced customer and economic value
Supply Chain Management
when multiple firms in a supply chain coordinate their activities and processes so that they are seamlessly linked to one another in an effort to satisfy the customer
Supply Chain Integration
bundles of interconnected activities that stretch across firms in the supply chain
Business Processes
allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain
Customer Relationship Management (CRM) process
presents a multi-company, unifies response system to the customer whenever complaints, concerns, questions, or comments are voiced
Customer Service Management Process
the process of strategically managing the efficient flow and storage or raw materials, in-process inventory, and finished goods from point of origin to point of consumption
a production method whereby products are not made until an order is placed by the customer; products are made according to customer specifications
Mass Customization (build-to-order)
information technology that replaces the paper documents that usually accompany business transactions, such as purchase orders and invoices, with electronic transmission of the needed information to reduce inventory levels, improve cash flow, streamline operations, and increase the speed and accuracy of information transmission
Electronic Data Interchange (EDI)
a manufacturer's or suppliers's use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing
Outsourcing (contact logistics)
a distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fiber-optic cable or through satellite transmission of electronic signals
Electronic distribution