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Related Flashcards
Related Topics
Cards In This Set
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Incremental product/service innovation
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Small changes to the product or service you are offering.
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Competitive advantage
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The advantage a firm has over its competitors, allowing it to generate higher sales or profit margins and/or retain more customers than its competitors.
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Market development
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Finding new customers or markets for products or services.
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Disruptive innovation
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Introducing radically new products or services into existing markets. See also radical innovation.
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Marketing strategy
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How the value proposition is delivered to customer segments.
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Market paradigm shift
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Changes in established market conventions associated with the creation of radically new markets.
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Business model
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A plan for how a business competes, uses its resources, structures its relationships, communicates with customers, creates value and generates profits.
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New-to-the-world industries
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New industries emerging from radical innovation that creates markets that did not exist before.
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Radical innovation
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The creation of radically new products or services, including market paradigm shift.
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Dominant logic
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Paradigms or conventions that establish a status quo that is rarely questioned.
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Creative abstraction
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The ability to apply abstract concepts/ideas.
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Creative boldness
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The confidence to push boundaries beyond accepted conventions. Also the ability to eliminate the fear of what others might think of you.
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Creative complexity
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The ability to carry large quantities of information and be able to manipulate and manage the relationships between such information.
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Creative connection
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The ability to make connections between things that do not appear to be connected.
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Creative curiosity
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The desire to change or improve things that others see as normal.
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