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Related Flashcards
Cards In This Set
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Values
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Core beliefs.
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Vision
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What the business might become.
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Strategic intent
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A strong underlying vision of what a company might become.
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Design thinking (customer-centric design)
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A loose set of holistic concepts that approach design from the perspective of solving complex problems for people, rather than just creating distinctive objects or shapes.
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Values-driven marketing (Marketing 3.0)
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An approach to marketing which involves developing deep relationships with customers based upon shared values.
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Relationship marketing
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Techniques that enable companies to form loyal relationships with customers.
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Marketing 3.0 (Values-driven marketing)
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An approach to marketing which involves developing deep relationships with customers based upon shared values.
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Corporate social responsibility (CSR)
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The combination of business ethics, social responsibility and environmental sustainability.
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Sustainable entrepreneurship
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Entrepreneurship where issues of corporate social responsibility, sustainability, ethics and good corporate governance are at the core of the ‘for-profit’ commercial enterprise. It is about meeting the needs of today through profit without prejudicing the future.
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Unincorporated association
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Informal association of individuals that can form (and re-form) quickly – similar to sole traders or informal partnerships.
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Mission statement
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The formal statement of business purpose – what the business aims to achieve and how it will achieve it.
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