NVC Chapter 8: Scalability and Growth

The strategy of waiting until the demand for a new product or service is proved.

Selling your original or existing product or service to the customers in the market segment you originally identified.

The potential to scale up and grow.

Finding new customers or markets for products or services.

Groupings of customers with similar characteristics.

Developing a completely new product or service, or modifying an existing one.

When parties have different levels of information.

A business in which the owner of the name and method of doing business (the franchisor) allows a local operator (the franchisee) to set up a business under that name offering their products or services.

A form of partnership whereby separate organizations come together to pursue an agreed set of objectives.

Groups of sole traders or companies who come together, formally or informally, to do business.

A more formal strategic partnership based upon a legal agreement, often involving a separate legal entity.

Small and evolutionary modifications of existing products in terms of quality, function or style.

Developing product or service variations that meet the needs of different market segments.

Extending a successful brand to similar but different products or services that might be purchased by the same customers.

Total cash receipts minus total cash payments, in any period.