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Related Flashcards
Related Topics
Cards In This Set
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The use of the internet and the web to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals.
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E-commerce
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The digital enabling of trasnactions and processes within a firm, involving information systems under the control of the firm
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E-business
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Any disparity in relevant market information among parties in a transaction
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Information assymetry
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Available just about everywhere, at all times
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Ubiquity
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Total number of users or customers an e-commerce business can obtain, and in e-commerce is roughly the size of the world's online population
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Global reach
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Standards that are shared by all nations around the wrold
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Universal standards
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The complexity and content of a message
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Richness
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Technology that allows for two-way communication between merchant and consumer
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Interactivity
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The total amount and quality of information available to all market participants
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Information density
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The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases
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Personalization
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Changing the delivered product or service based on a user's preferences or prior behavior
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Customization
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A set of applications and technologies that allows users to create, edit, and distribute content; share preferences, bookmarks, and online personas; participate in virtual lives; and build online communities.
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Social technology/web 2.0
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Online businesses selling to other businesses
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B2B
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Online businesses selling to individual customers
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B2C
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Consumers selling to to other consumers
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C2C - p.92
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