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Related Flashcards
Related Topics
Cards In This Set
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Initiator
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The person who brings up the idea or IDs the need
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Gatekeeper
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Person who conducts info search and controls the flow of info
in org context-id potential vendors
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Influencer
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Person who tries to sway the outcome of the decision
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Buying center
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Part of an org that is charged with making purchase decisions
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Buyclass theory of purchasing
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A framework that characterizes orgs buying decisions in terms of how much cognitive effort is involved in making a decision
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Straight rebuy
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Habitual decision, automatic choice, low risk
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Modified rebuy
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Involves limited decision making, low-moderate risk, co wants to reorder with some modifications
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New task
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Extensive problem solving, high risk, buying center involvement
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Prediction market
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A approached based on the idea that groups of people with knowledge about an industry are jointly better predictors of the future than are individuals
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Crowdsourcing
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Similar to a frim that outsources production to a subcontractor-companies call upon outsiders from around the world to solve problems their own scientists cant handle
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B2B e-commerce
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Internet interactions bt 2 or more businesses
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Wikis
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Online program that allows several people change a doc on a webpage and then tracks those changes
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Extended family
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Consists of three generations living together and often includes grandparents, aunts, uncles and cousins
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Nuclear family
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Mother, father, kids
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POSSLQ
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Persons of opposite sex sharing living quarters- nearly 1/2 of americans have at some point lived with someone of the oppostie sex
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