The English translation is Bavarian Motor Works. The actual, German meaning of the acronym BMW is “Bayerische Motoren Werke”. BMW is a German car manufacturer who is most notably famous for their line of VW Bugs and wagons. There’s a whole roadtrip game centered on finding all the Bugs on the road, yelling “Slug Bug” or the “‘X-colored’ One!” and hitting the person beside you on the shoulder. Not only is this a source of fun for competitive families, it’s also the source of many a bruised shoulder and annoyed driver. Play with caution.
Other than that. BMW is just like any other car line. They have their failures and their successes, and those who drive a BMW often stand by the brand.