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What is the BCG growth-share matrix?



This question is part of Management Skills
Asked by Jlmacias, Last updated: Dec 18, 2019

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jlmacias

Jlmacias

Answered Sep 26, 2017

A portfolio analysis tool developed by BCG that categories products of divisions int terms of growth rate and market share. Assets fall into 1 of 4 categories: question marks, stars, cash cows, and dogs.
 

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