This is known to be a type of niche that is favorable to the market segment of the company. For example, the company would need to create something that will be well liked by their target market.
A company that has been able to find its niche will be able to provide what the customers want. Customers will continue purchasing the items from the company.
There are instances when companies would need to make more effort to offer something that people want especially when people are already happy with a similar company before. The company should create another niche that will be more ideal for its target market.