Which strategy will improve email deliverability? - ProProfs Discuss
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Which strategy will improve email deliverability?



A. Ensure the spam complaint rate is between 1% and 3%
B. Purchase lists from companies that guarantee users have opted in
C. Authenticate email to distinguish it from spammers
D. Purge old or inactive email addresses
E. Encourage subscribers to add the company s sending domain to their address books

This question is part of Certified Marketing Cloud Email Specialist - PART 3
Asked by Wyatt Williams, Last updated: Jul 28, 2020

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3 Answers

D. gray

Building buildings and building intelligence

D. gray, Builder, Builder, Las Vegas

Answered Feb 25, 2019

There are always different things that can affect the deliverability of the email. The first is letter C. The email being used to send messages should be authenticated so that it will be distinguished from all the other spam emails that are available. The next thing to do is to remove the different email addresses that are inactive or are false.

Sending emails to these email addresses can hurt the deliverability rates of the email greatly. Lastly, E can also be done by the subscribers to ensure that the emails will be received in the inbox and will not be labeled as spam by the email service provider. By doing these things, the spam rating of the company will be lessened and emails will be delivered without a lot of issues.

 

John Adney

John Adney

Answered Oct 04, 2017

Ensure the spam complaint rate is between 1% and 3%

 

Wyatt Williams

Wyatt Williams

Answered Sep 09, 2017

Authenticate email to distinguish it from spammers
Purge old or inactive email addresses
Encourage subscribers to add the company s sending domain to their address books
 

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