To help make sure advertising look great and as well deliver, here are seven tips to ensure effective advertising.
Know Your Business by Identifying your strengths, weaknesses and unique features.
Know Your Competition by getting who they are and where they are located. What are their strengths and weaknesses.
Position Yourself and develop a Unique Selling Proposition (USP) based on your own strengths and weaknesses as well as those of your competition.
Develop a Theme and put your unique selling proposition into an advertising theme that will be remembered.
Identify Your Target Audience and target your message to your market.
Use the Media that will most effectively reach that market and measure your results.
Develop a Budget and Consider Using an Agency.