How will a low quality landing page impact an ad group? - ProProfs Discuss
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How will a low quality landing page impact an ad group?



A. The keywords will have a higher quality score
B. The keywords will have a lower quality score
C. The ads will have a low CTR
D. The ads will have a high conversion rate

This question is part of Business Bolts AdWords Fundamentals
Asked by Lginger, Last updated: Apr 20, 2018

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2 Answers

B.Jason

B.Jason

Answered on Apr 20, 2018

A landing page has one reason and that is to change over your guest into a lead, deal or other pre-decided activity. Inadequately planned landing pages will bring about low change rates. Your CTA button needs to emerge like a sore thumb. Ensure that it doesn't mix in with your web architecture to the point that it winds up unnoticeable. It should emerge and it should make the guest float towards it.

Poor landing page quality will influence the quality score of the catchphrases in the promotion audience
This will, obviously, influence your CPA and make it harder to create return on initial capital investment.
In the event that your landing page has low change rate and CTA rate, your advertisement gathering will be viewed as low quality score, subsequently getting a higher bid.

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lginger

Lginger

Answered on Sep 05, 2017

The keywords will have a lower quality score
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