How should you structure your ad groups? - ProProfs Discuss
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How should you structure your ad groups?



A. By geographic targeting
B. By CPC
C. By common keyword themes
D. By daily budgets

This question is part of Business Bolts AdWords Fundamentals
Asked by Lginger, Last updated: Apr 20, 2018

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2 Answers

B.Jason

B.Jason

Answered on Apr 20, 2018

An ad group ought to have a predetermined number of keywords, be identified with each other, and be pertinent to the ads and greeting pages. Every last one of these things is essential however leaves an uncertainty in the real execution.

Match type segmentation is a standout amongst the most helpful ad group styles and one that shows quick advantages. Despite how you group your keywords, this ad group structure uses particular ad groups for each match type.

Furthermore, instead of fragment all keywords by match types you just make concentrated ad groups for your reliably changing over inquiries. This diminishes the swell in a campaign, by lessening the quantity of ad groups with little movement, while giving similar advantages of dividing.

Past themes and match types, you may pick to sort your keywords by benefit. As opposed to subject, keywords are arranged by one of the vital change measurements, for example, the measure of income, gainfulness, or item edges.

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lginger

Lginger

Answered on Sep 05, 2017

By common keyword themes
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