Which theory describes the below statement?

Electronic theory-there is a type of the communication theory which is called rhetorical theory. this provides more dimensions for the communication process to make it clear and understandable. the writer of this theory says that communication process is not a single process or it is not a linear process. it is not like just to send message and receive it but it is a continuous circular process. the whole communication process is dynamic according to the rhetorical theory. the rhetorical theory adds more things to the communication process. many people in the business do not take care of accuracy of the message which is very important aspect of communication