Which tool can the non-technical marketer use most easily to segment and send the birthday email? A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow.
A. Query Activity B. Automation Studio C. Playbooks D. User-initiated email
However since July 1, 2019 that Playbooks were removed from Salesforce Marketing Cloud: "As a continuation of the end-of-life plan for Playbooks, Marketing Cloud plans to stop running Birthday and Anniversary playbooks.
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The correct answer is option C - Playbooks Playbooks are the tool that the non-technical marketer can most efficiently use to segment and send birthday emails to customers. Marketing cloud playbooks guides you through the life cycle of a customer from beginning to the end.
Playbooks provide step-by-step instructions that guide you through the program setup process. Playbooks don't require technical expertise. Each Playbook offers an automated program. With playbooks in Marketing Cloud, it is easy to create the following: Welcome Series, customer anniversary, and birthday email.