What type of business orientation is this? A builder who has a full - ProProfs Discuss
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What type of business orientation is this? A builder who has a full order book during a period of economic prosperity and leaves his potential customers waiting for work to be completed.



A. Marketing orientation
B. Selling orientation
C. Production orientation
D. Societal orientation

This question is part of Marketing Management
Asked by Saintl, Last updated: Jul 17, 2020

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1 Answer

John Smith

John Smith

Answered May 20, 2017

Marketing orientation

Think about other companies that you might have dealt with who are in a similar position - they can afford to be inward looking and concentrate on their own production needs rather than customers needs.
 

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