Sears is the correct answer. Helvetica, like many other typefaces, can be written in different sizes and weights. But you might be surprised to know that Helvetica can be found in nearly every corner of your life: on subway and freeway signs, on garbage trucks, even on the back of your car. Helvetica is also the official logo font for Toyota, Target, Jeep, Staples, Microsoft, American Airlines, Post-It, and hundreds of other major companies. Why? Helvetica is simple and very easy to read in any culture.