Model scouts look for models who match what the qualities and characteristics that their clients are looking to hire. For example, a model scout for an advertising agency may be looking for a twenty-something year old female who looks like she spends a lot of time in the outdoors because they are advertising hiking equipment. Or, a photographer working for a woman’s plus size clothing catalog may be looking for plus size models.
Marie Claire, a modeling agency says: “Tall, fresh-faced, natural beauties with great personalities. We want to see young women as they are in real life. There is no need to hide behind make-up or worry about wearing the perfect outfit. We are just looking to see girls in everyday situations.”