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What is a market segment?



A. A sub-group of consumers who share one, or a number of characteristics, which result in them having similar wants and needs.
B. A market segment is every consumer.

This question is part of Market Segmentation
Asked by Vcarlisle, Last updated: Mar 26, 2020

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John Smith

John Smith

Answered Feb 17, 2017

A sub-group of consumers who share one, or a number of characteristics, which result in them having similar wants and needs.
 1

John Adney

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