I’m going to have to agree with the longest answer here. The answer you want is “price,” not “cost” or “costs.” The price is often used to say what something costs in terms of money. The cost that would be required in this case would be the non-monetary items that are given up in favor of other things - such as a factory in a city rather than in a rural area.
Money is never specifically a cost. It is simply another part of business, and everyone knows that if you’re going to make money, you have to spend money. As unfortunate as that is, it’s part of the business. However, I’ll say it again: the answer is “price,” not “cost” or “costs”.