What can a marketer do to enhance a Welcome Series campaign? - ProProfs Discuss
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What can a marketer do to enhance a Welcome Series campaign?



A. Share the email program s value proposition
B. Send three emails on the first day after sign-up
C. Personalize email content
D. Require that the subscriber refer a friend

This question is part of Certified Marketing Cloud Email Specialist - PART 3
Asked by Catherine halcombe, Last updated: Aug 04, 2020

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2 Answers

J. Emmerich

J. Emmerich, Web Content Writer, New York City

Answered Aug 29, 2018

A marketer has to make sure that a campaign is shared so that it will become more popular and it will reach more people. Out of all the choices, there are two things that the marketer can do. The first one is letter A. The email program’s value proposition should be shared so that it will reach more people and it may interest the target market more.

Another thing that can be done is letter C. The email content should be personalized. Just imagine if the email content will be similar to all the other emails that people will receive. There will be nothing special about it. People will not bother checking it out anymore.

 

John Smith

John Smith

Answered Jan 15, 2017

Share the email program s value proposition
Personalize email content
 

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