A marketer has to make sure that a campaign is shared so that it will become more popular and it will reach more people. Out of all the choices, there are two things that the marketer can do. The first one is letter A. The email program’s value proposition should be shared so that it will reach more people and it may interest the target market more.
Another thing that can be done is letter C. The email content should be personalized. Just imagine if the email content will be similar to all the other emails that people will receive. There will be nothing special about it. People will not bother checking it out anymore.