Some may find it confusing to know the difference between business development and sales. When you say business development, this means that you are trying to find a match between one product and a potential segment in the market that will like the product that you are trying to sell.
When you say sales, this refers to the process that you have to do so that you can potentially get the revenue that you want from the product that you are trying to sell.
There are instances when you really need to develop the product that you want and know how to promote the product so that it will sell well in the market.
Sales and business development are activities every business person wants to see in his organization. Sales are closing or securing a deal while business development is generating new ideas by researching and creating a pipeline of targeted potential, which will increase sales.
Sales are generating transactions, while business development is generating ideas. Business development comes first because when you generate new ideas by researching the needs of your customers and giving them a solution, you drive more sales to your business.
Sales are all about selling products or services to the final consumers, while business development is building new distribution channels, markets, or business areas. Sales are transactional in nature, while business development is relational. Business development is mainly a business expansion.