The only similarity between domestic and international marketing is the term marketing itself. The various differences between domestic and international marketing can be understood when you carefully consider their respective meanings. Domestic marketing simply refers to the production, promotion, distribution, and selling of a product or service within a country.
On the other hand, international marketing refers to the production, promotion, distribution, and selling of products and services in a foreign country or in a global market. Domestic marketing is also known as local marketing because the various activities that it entails are done within a geographical location.
Domestic marketing is very easy to maintain compared to international marketing, and it is not as risky as international marketing. To maintain international marketing, you will need a lot of resources, and its returns are usually huge if everything goes well compared to local marketing. International marketing will open your business up to a lot of consumers compared to local marketing.
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