There are obviously different packages that are available when you get the Adobe Cloud. Some would prefer to use the free version first just to see what this can offer first before they can choose the subscription that will work best for them.
There are over 30 apps and services that can be offered, and they are placed in different subscription plans so that you can just choose the one that will work best for your needs. For example, you would like to focus on design; you can simply choose a plan that will have Photoshop, Adobe Muse, Dreamweaver, and so much more. Some of them can be used by whole teams, especially in the office.