It all depends on the audience and for what they are exploring. For years, films have been competing with a diverse range of entertainment. Podcasts are a more adaptable medium for things such as satellite radio, books, and commercial radio. Podcasts are an excellent tool for getting a substantial focus on what the audience wants to hear. It is often geared toward particular niche audiences who are looking for a specific type of entertainment.
However, films will become more prominent with their target audience for less money as software becomes more accessible and ambitious. We don't understand until we see how the integration of films impacts us as an audience. Also, technology is moving forward in society, as are the different forms of entertainment, which are encouraged to move along with it.