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How did Tesla become so successful in the electric automotive industry?

Asked by M. Wright, Last updated: Mar 23, 2020

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Anika Nicole

Content Writer, Teacher

Anika Nicole, Wordsmith, PG In Journalism, New York

Answered Jan 27, 2020

When Tesla first began to produce cars, it took an outstanding approach to get its first vehicle to sell faster and more profitable in the market. Instead of building a relatively affordable car, it took the other direction and focused on creating a compelling car.

In one of the posts on Tesla’s website, CEO Elon Musk once said something about the company’s mission; if they could have successfully sold their first product in mass, which they did with little hassle, it's nothing but a product of hard work and innovations; beyond all reasonable doubt, sales like this is practically impossible to achieve for a company that is just starting up, has never built a car or vehicle; and that had only a single technology iteration and no economies of scale of any kind”.

It was the decision to build a sports car that would be competitive to the gasoline-powered vehicle that made them known worldwide (innovation). This decision was a major innovative decision that led to the success of the tesla motors today. There is no secret tale to their success; the most important thing is that they were innovative in their designs and approach to car building.

 

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