Reddit is sometimes used in order to improve organic content. Take note that Reddit is not perfect for all types of content, but if you feel that this would be great for your website, you will have the option to start by posting certain web content there that people can check out. The more interested that people become in your content, the better.
According to some tools, about 99% of the keywords that are being used in Reddit are considered to be organic. There are still some people who place content in Reddit that would allow them to be noticed because they would come in the form of an advertisement. You may get this option too, especially if you would like to become noticed immediately.