How to build social media marketing strategy?

First, it is essential that you create a marketing plan; your business should have a presence on every social media platform. Do your research on your audience. Learn to have specific intentions for all your marketing plans. What is your goal, what type of content works best for you?

You have to measure and analyze your metrics. Another marketing strategy is to keep track of your progress, keep an eye on metrics such as reach, engagement level, impressions, retweets, clicks, likes comments, and mentions.

Be consistent – keep all your social media accounts active; know the type of content to post on each platform. Create and curate engaging content. Take advantage of what is trending – If you notice a particular pattern is trending, take advantage of it but make sure you always use trending patterns in a way that they align with your business.

There are many ways to prepare for building a social media marketing strategy. First, state the intended goals for the project, and your goals, if relevant, should influence everything from your budget too which social networks to conquer.

Businesses should aim to make the goals attainable by researching your audience and find out what is important to them. Also, you have to be a little sneaky, so don't be afraid to snoop around and find out what the competitors are doing.

Create social content that enlightens the consumers and make timelines a top priority. Finally, access your results because your social media strategy should be data-driven or, in other words, do the math.