Social media presence refers to how an individual or a brand is represented on social media platforms and networks.
In the past, about a decade ago, the website was the most popular way of creating social presence, but nowadays, social media platforms and networks such as Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, LinkedIn and so on are the common ways to create social media presence.
To improve your social media presence, you need to post and engage all your social media accounts, keep them active, and post eye-catching content for your audience.
Social media has become a tool for marketers and brands. Social media presence also means you are there available in the market because it helps create increase visibility and the reach of businesses.
Social media presence is the culmination of how a person posts and interacts on all of their accounts. It refers to how often the person posts, the kind of subject matter posted, and the levels of attendance on all social media accounts. You need to be able to post productively in order to be recognized for having a favorable social media presence.
Examples of good social media presence can include posting content daily, which is relevant to your brand and sharing content that would appeal to the followers of your brand. An essential component is connecting and interacting with the followers.