There are some people who dream of going to the La Tomatina festival, and people react differently once they are there. There are some who feel that this is worth the wait, the time that they have spent trying to book their flight to Spain, and the money that they have spent on it. There are some who feel that they were just inspired by the hype, but they did not truly enjoy.
Perhaps, it will be harder to appreciate the holiday when you know nothing about why this is being done by people. The more that you know about its history, the more that you can appreciate why it is fun to engage in a tomato fight with people that you know or even people that you have just met.