Whenever you have a website, you may have visitors that come to it. It is best to get a combination of new visitors, repeat visitors and return visitors to your site. This means that people enjoy your site. They like it so much that they want to come back again.
However, it may seem that the term “return visitor” and “repeat visitor” are the same, but there are actually differences between the two terms in relation to the web analytics. A return visitor only seems to come back to the website once. A repeat visitor is better because this visitor comes back again and again. You would need to have repeat visitors so that your business can take off and be successful.