What is web analytics?

Many people want to know how do many people visit their website. This is known as web traffic. However, that is not what web analytics is about. It encompasses the web data that is measured, collected and analyzed for a variety of reasons. Usually, there is a goal that should be met and the web’s data is analyzed. Web analytics is often used for companies and they use web analytics in order to use as marketing.

Then instead of using print advertisements, they may use a form of web analytics. There is a specific process including first collecting the data, then processing it and then develop the key performance indicators and formulate a strategy. Then the company will have used the best process of web analytics to help their company.

As an e-commerce business analyst is responsible for transforming data into information, they have to be highly organized, technically-minded and have excellent communication skills. They are responsible for analyzing, documenting and monitoring of various business initiatives and business requirements. They are also expected to present these initiatives clearly to a variety of people from board members and operations managers to customer service executives.

It is necessary that they keep up with the latest web analytics software, social media revolution and search engine rules so as to provide the most up-to-date and complete information.