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What questions should be asked to determine a data/segmentation strategy? A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive. 

This question is part of SFDC Marketing Cloud Consultant
Asked by Jrgreen, Last updated: Apr 01, 2020

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2 Answers

cnisenbaum

Cnisenbaum

Answered Feb 08, 2020

Will a lookup table is needed for a dynamic “From Name” nB. Will “Version” values/meanings change, precluding reusable AMPscript.

 

jrgreen

Jrgreen

Answered Jan 02, 2019

Is the purpose of these emails for acquisition or retention or transactional?
Will multiple languages be used, with a “From Name” lookup table needed?
 

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