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What question should be asked to determine a data/segmentation strategy? Northern Trail Outfitters is noticing a gradual decline in the percentage of conversations per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

This question is part of SFDC Marketing Cloud Consultant

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2 Answers

Manuel Xavier

Manuel Xavier

Answered on Jan 02, 2019

salesforce-com/products/marketing-cloud/best-practices/10-tips-powerful-email-strategy/

Increase the use of dynamic content in emails ->Personalize email whenever possible

Adopt a Cart Abandonment Email Campaign ->Did they abandon before they bought?

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jrgreen

Jrgreen

Answered on Dec 20, 2018

Increase volume of emails to a wider audience
Increase the use of dynamic content in emails
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