The answer to this is letter A. The purpose of this is for the financial performance of the company as a whole. There are so many factors that should be considered such as customer satisfaction, the capacity of the company to innovate and so much more. Letter A is not part of the scorecard.
There are some analysts who base their view of the companies and organizations based on the cash flow that the organization is currently receiving. If there is no steady cash flow, then operations will surely be halted and the organization cannot continue anymore. Steady cash flow can also make it possible to do more consistent budgeting.