What characteristic of the hospitality and tourism product is described in the following scenario If an airline sells 150 of 200 seats on an airplane, the airline cannot inventory the seats until the next¬†flight and sell 250 seats?
A. Perishability B. Seasonality C. Standardization D. Inseparability
Perishability. If the 50 seats on the airplane go unsold, they are lost forever because they cannot be stockpiled or inventoried for a later flight. Inseparability refers to the need for the customer and service provider to be present for the service to be performedthe service provider cannot be separated from the service. Although businesses train employees to provide the same quality of outstanding service, in effect attempting to standardize the service provided, services are performed by people whose personalities, attitudes, and abilities vary. Many hospitality and tourism services are seasonal, the scenario does not relate to that characteristic.
SOURCE: Kotler, P., Bowen, J.T., & Makens, J.C. (2010). Marketing for hospitality and tourism (5th ed.) [pp. 36-39]. Boston: Prentice Hall