Over the years, scientific research, health agencies and universities have been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption, especially among initially non-drinking youth.
That increased awareness of alcohol messages amongst young people may lead to earlier drinking, higher consumption and increased harm, and those factors should be addressed through stronger marketing regulation.
However, there is an equally significant body of research positing that alcohol advertising does not cause higher consumption and rather merely reflects greater public demand, with many commentators suggesting that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
The alcohol industry has tried to actively mislead the public about the risk of cancer due to alcohol consumption, in addition to campaigning to remove laws that require alcoholic beverages to have cancer warning labels. Currently, the standard is that alcohol advertisements can only be placed in media where 70% of the audience is over the legal drinking age.
Drinking has started to become more appealing to a lot of people. They have begun to think that whenever they would like to unwind or get rid of their stresses and troubles, they can simply drink with their friends. It does not always work that way. There are so many other things that people can do that will help them relax.
These things do not involve drinking at all. Through alcohol advertising, people have started to believe that in order to live the life that they have always wanted, they need to drink more. This has made some crimes more rampant because people are not always in their right minds when they have already taken too much.
It seems that the advertisement of alcohol has made the younger generation curious about it. They may see different people in television who seem to be living their lives to the fullest. They cannot help but wonder if they would be able to achieve that too. This explains why they would often try to drink alcohol with the rest of their peers. Underage drinking is starting to become more rampant right now.
Parties cannot be complete anymore without alcoholic beverages. At the same time, advertisement of alcohol has also increased the number of adults who drink to unwind because this is how alcohol is perceived to do – to help people relax after a long day.