YouTube partner program allows creators to monetize their content on YouTube. Over the years, the standard and criteria to qualify for the program is getting harder.
As at 2017, the YouTube partner program eligibility required 10,000 life time views, many creators where able to achieve this.
In 2018, the requirement for eligibility changed. Creators must have at least 4,000 hour watch time within the past 12 months and 1,000 subscribers to qualify. This has become difficult for small YouTube channels to achieve making it impossible for them to have Ads on their videos.
The YouTube partnership is when YouTube collaborates with creators to place advertisements on their content. Initially, the criteria for the program was 10000 lifetime views, which was achievable by many YouTubers. However, recently there have been changes. Now YouTubers with 4000 watch hours per year and 1000 subscribers will fit the new criteria.
This means that many of the smaller channels will be pushed out of the race. YouTube argues that although it is targeting the smaller channels, most of them were hardly generating any revenue per year, so the change will not have a huge impact. It also displays YouTube favoritism towards its most popular YouTubers, who are safe from the changes.
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