What was the vision behind YouTube's partnership program? - ProProfs Discuss
Topics
Products
Follow Us:

What was the vision behind YouTube's partnership program?

What was the vision behind YouTube's partnership program?

Change Image    Delete

Asked by E. Barnes, Last updated: Jan 12, 2020

+ Answer
Request

2 Answers

K. Myers

K. Myers, Blogger, Chicago

Answered Nov 15, 2018

The YouTube Partner Program (YPP)was created to allow creators (YouTubers) to monetize their videos on YouTube. Creators earn money from advertisements served on their videos and from YouTube premium subscribers watching their videos.

A YouTube channel must have at least 4,000 watch hours in the previous 12 months and at least 1,000 subscribers before it can be reviewed to join the program.

 

e.Pablo

E.Pablo

Answered Jun 19, 2018

There were three founders in partnership who worked for Paypal - Chad Hurley, Steve Chen, and Jawed Karim. They started a dating site inviting women to upload videos of themselves. None did. Karim filmed himself at the zoo and then people used youtube to upload things that interested them, like their cats or their holidays.

So the three let it happen, made it more open and decided to let the public upload videos of what they themselves wanted to see. It worked.

 

Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer
Search for Google images
Select a recommended image
Upload from your computer

Email Sent
We have sent an email to your address "" with instructions to reset your password.