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Which three items should the marketer know when using personalization strings? A marketer wants to use personalization strings to create individualized content for an upcoming send.



A. Personalization strings are case sensitive
B. Personalization strings are limited to profile attributes
C. Personalization strings are enclosed by double percent symbols
D. Personalization strings can appear in the subject line or body of an email
E. When using subscriber data, the attribute or field should have a default value

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Asked by Chrisjones, Last updated: Feb 16, 2020

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3 Answers

bahrini.amal

Bahrini.amal

Answered Nov 18, 2019

My answer will be:

C. Personalization strings are enclosed by double percent symbols
D. Personalization strings can appear in the subject line or body of an email
E. When using subscriber data, the attribute or field should have a default value

 

Serene

Serene

Answered Sep 07, 2018

I think the answer is:
C. Personalization strings are enclosed by double percent symbols
D. Personalization strings can appear in the subject line or body of an email
E. When using subscriber data, the attribute or field should have a default value

 1

bahrini.amal

Bahrini.amal

Replied on Nov 18, 2019

Personalisation string are CASE - INSENSITIVE you mean

chrisjones

Chrisjones

Answered Apr 22, 2018

Personalization strings are case sensitive
Personalization strings are enclosed by double percent symbols
When using subscriber data, the attribute or field should have a default value
 

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