Facebook has damaged its reputation recently and some people have left the social media site because of the scandal that it has gone through. It seems that Cambridge Analytica has gotten the use of social media from Facebook in order to possibly manipulate or influence the elections that occurred in the year 2016.
It might be because of the privacy settings. There are some people who are too lax about their privacy that they do not mind sharing various personal information about themselves. Facebook has stated that they are still in the process of getting to know information on how this has occurred.
Facebook CEO Mark Zuckerberg was quick to explain why his company was selling user data to Cambridge Analytica. Zuckerberg was summoned to testify before a United States Congressional panel and even had to make a trip across the Atlantic to London and testify before the British Parliament. Zuckerberg explained that the reason that Facebook sold user data was to help with the increasing of advertising revenue.
Essentially, Zuckerberg exposed user information to other companies so that when those companies went to advertise on Facebook they would be able to target their ads to people who fit the description of wanting to use their service or shop at their establishment. Users were becoming suspicious because they were curious about how a company was able to know personal information about them and how they knew to place their ads on particular pages. Since the Cambridge Analytica scandal has come about, Zuckerberg has stated that he and his company will change the way that they utilize the personal information of their users.