Which of the following are false regarding psychographics? - ProProfs Discuss
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Which of the following are false regarding psychographics?



A. Identify personality characteristics and attitudes that affect a person s lifestyle and purchasing behavior
B. Within the primary target market, can break down further into groups
C. There are no influences or opinion leaders, just segmented categories within the target
D. What they know about your product affects what medium you can use

This question is part of APR422 Final Exam
Asked by Mlomer, Last updated: Apr 22, 2020

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mlomer

Mlomer

Answered Mar 08, 2018

There are no influences or opinion leaders, just segmented categories within the target
 

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