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What is single Trait Approach?



A. Consumer ethnocentrism
B. Need for Cognition
C. Consumer Need for Uniqueness
D. All of these above

This question is part of Buyer Behavior Exam 2
Asked by Kimmiejames, Last updated: May 17, 2019

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2 Answers

R. Jones

Curious about the World

R. JonesStudent, Postgraduate, Calgary
Student, Postgraduate, Calgary

Answered on May 17, 2019

The correct answer to this question is D, All Of The Above. Relevant to consumers, this single trait approach puts the focus on one trait being consistent. Others traits are just as important, but the single strait is related to a particular behavior.

Consumer Ethnocentrism is a reflection of a consumers belief against buying products from other countries. NFC or need for cognition is a consumers likeliness to engage with something that allows them to think. Lastly, a Consumers Need for Uniqueness how purchasing an item can make one stand out in society and enhance the identity of the consumer.

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kimmiejames

Kimmiejames

Answered on Mar 08, 2018

All of these above
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