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Why is Intention scrutiny an important test of your online content and whether it is effective? [More than1 answer may be correct, mark the correct number of answer.



A. B2B Push marketing is declining thus your content should be neutral, not trying to sell anything obviously
B. You control you company s intentions, thus you should be in control of your content
C. B2B buyers are easily disstracted so you should be direct and make a sales pitch quickly
D. B2B buyers are saturated with content, so you shouldn t ask for anything more than their attention

This question is part of Repeat Exam Exmarketing Strategy Sem 6 - Fall 2013 Rev 1.0
Asked by Ibmsfontys, Last updated: Jan 27, 2020

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ibmsfontys

Ibmsfontys

Answered Mar 07, 2018

B2B Push marketing is declining thus your content should be neutral, not trying to sell anything obviously
B2B buyers are saturated with content, so you shouldn t ask for anything more than their attention
 

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