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What is the definition of the Marketing Information System (MIS)?

This question is part of Market research exam
Asked by Wyatt Williams, Last updated: Mar 25, 2020

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Wyatt Williams

Wyatt Williams

Answered Mar 06, 2018

"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".
 

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